[Blogs] FTC proposes a guideline that requires paid product/service endorsements on blogs to be suitably disclosed. The guideline is expected to be passed later this summer. While consumers benefit from impartial advice on blogs, it is hard for consumers to tell the paid and unbiased blogs apart. FTC wants to bring transparency in this. [S1, A1, H1]

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[Search] Google made improvements to their blog search today. Although there are few changes visibly, the biggest changes are under the hood. Google now clusters blogs and among each clusters sorts them by how much they are being talked about. [S1]